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Smile Studio Group
·
Web app
·
2021
Clinic booking
Booking a dental visit online in under a minute and a half.
Booking — 1440
Web app
The 30-second version
0:30 read
Role
UX designer at Brightside Studio
Team
1 PM, 2 engineers
Timeline
8 weeks
Platform
Web app
Problem
Patients phoned to book because the online form asked for the clinic, dentist and treatment before showing any times.
3.1 → 1.4
minutes to book
+26%
online bookings
−30%
calls to reception
01 Context
Smile Studio runs 9 dental clinics. Two thirds of bookings came in by phone, and reception spent most of the day on them.
02 Research
I tested the old form with 8 patients. They had to pick a dentist before seeing times, and most did not care which dentist they got.
03 Decisions
We showed times first and made the dentist optional. Some dentists lost their regulars, so returning patients see their last dentist pre‑selected.
04 Result
The median booking now takes 1.4 minutes instead of 3.1, online bookings rose 26% and reception gets 30% fewer calls.
Screens
Screen 01
1600 × 1000
Screen 02
1600 × 1000
Screen 03
1600 × 1000
Screen 04
1600 × 1000
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