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Fleetly
·
Android
·
2020
Driver onboarding for a delivery network in three cities
New drivers get from sign-up to first paid trip in two days instead of six.
Onboarding — Android
Android
The 30-second version
0:30 read
Role
UX designer at Brightside Studio
Team
1 PM, 5 engineers, ops lead
Timeline
4 months
Platform
Android
Problem
Drivers waited almost a week to start, and a third of them took another job in the meantime.
6 → 2
days to first trip
−29%
sign-up drop-off
+18%
drivers in month one
01 Context
Fleetly delivers groceries in three cities with self-employed drivers. Sign-up took six days on average, mostly waiting for document checks done by hand.
02 Research
I mapped the process with the ops team and called 15 drivers who had quit during sign-up. Most did not know what they were waiting for.
03 Decisions
We turned sign-up into a checklist with time estimates and automatic licence checks. Manual review stayed for insurance papers, because the scanner misread them too often.
04 Result
Time to first paid trip went from six days to two, and 18% more drivers were active in their first month.
Screens
Screen 01
1600 × 1000
Screen 02
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Screen 03
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Screen 04
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